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Together

Revealed: the UK’s property personalities

When choosing a property, almost 80 per cent of Brit homeowners say they fall into six distinct categories.

Nearly a quarter of British home owners say they “go with their gut” picking their perfect property, according to our new survey.

The study of property personalities discovered that 24.2 per cent of people who responded to a poll described themselves as a “go with your gutter” - a would-be buyer who falls in love at first sight with their dream home.

Surprisingly, 18.3 per cent said they were “putter-uppers”; making do with their surroundings, while harbouring a secret yearning to buy a perfect thatched cottage or build their own eco home.

A total of 13.7% described themselves as “doer-uppers”, who were willing to get their hands dirty by taking on even complicated do-it-yourself projects to create their perfect house and garden.

The survey of 1,000 UK home owners was carried out in partnership with YouGov.

More than one in ten (11.8 per cent) said they were “minimum maintainers”, fans of new properties with state-of-the-art technology and sophisticated gadgets, used to impressing their friends.

Only seven per cent described themselves as “online obsessives”, those who have no real intention of moving soon but who use their mobile phones or tablets spending hours swiping through thousands of pictures of houses on the market.

A tiny 1.3 per cent said they were “serial movers”, who put an impressive amount of time and energy researching, viewing and buying their home.

Richard Tugwell, director, said: “for most people, buying a house is one of the biggest purchases they will ever make, so you would think the head would rule the heart. However, it’s surprising that the results of our survey show that the “go with your gutter” is the top property personality.

“The property market has changed so much with people no longer buying their first homes in their 20s and moving up the property ladder as they hit milestones such as having children or getting a better-paid job. Now people are buying or refurbishing property in different and unusual ways and it’s interesting to see people’s perceptions of what kind of property personality they are.”

  1. The 'go with your gutter' - you fall in love at first sight with your dream property because you know, deep down, that ‘it's the one’. A rare breed, you can often see past dated decor such as avocado bathroom suites, to see the true value of a home.
  2. The 'minimum maintainer' - a big fan of all that's new and always on the lookout for a turnkey property, with state-of-the-art technology and sophisticated gadgets for your jealous friends to drool over.
  3. The 'doer-upper' - happy to take on even complicated DIY projects, so won't bat an eyelid when it comes to taking a sledgehammer to a wall. More adept with a drill than cutlery, you are more than willing to get your hands dirty creating your dream home and garden.
  4. The 'online obsessive' - forever glued to your mobile phone or laptop, you have no real intention of moving any time soon. However, that doesn't stop you spending hours swiping through thousands of pictures of homes on the market.
  5. The 'serial mover' - one for 'keeping up with the Jones's', you'll put an impressive amount of time and energy researching, viewing and, ultimately buying your home. You will often target up-and-coming areas so you can make a good return on your investment when you come to sell.
  6. The 'putter-upper' - outwardly, you are the picture of domestic contentment. But you may be simply making do with your surroundings - and have a secret yearning to move to your dream thatched cottage, or to build your own eco-home.
  7. None of the above

For further information, visit https://togethermoney.com/personal-lending/mortgages/

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