Life changing sum of money.
Have you ever daydreamed about winning a large sum of money? How would you feel ; what would you spend it on and who would you potentially share it with? Here at Together, we thought we would find out what the British public really thinks is a life-changing sum of money. We surveyed 2,000 UK adults and here's what we found out:
All of the information on this page was accurate in September 2019 when it was published. Some of the data and results may change as time passes and may no longer be accurate.
is the average amount UK adults would consider to be a life changing sum of money.
is the average amount UK adults would need to win before they would quit their job.
1 in 5
men wouldn't tell anyone if they won £1m, compared to 1 in 10 women.
were to win £1m they would give away £473,490 to their family, friends and charity.
How Brits would spend their winnings
We asked participants to select the top three things they would do straight after winning a large amount of money – here’s how Brits would spend it.
34.6% of people said they would put a substantial amount straight into savings, followed closely by 34.0% of people who would purchase a new house.
Travelling the world was next on Brits’ agendas, with 1 in 3 people saying they’d go on holiday and 19.8% selecting travelling.
Investing in stocks and shares and entrepreneurship were less of a priority, with only 8.8% and 8.2% of people selecting these retrospectively.
How Brits would share their winnings
We then asked Brits, if they were to win £1m, how would they split the cash between their loved ones, friends and charities?
On average people opted to share 47.3% (£473,490) of their winnings, gifting the largest amount to their family £187,557 (18.8%), followed by their partner £166,987 (16.7%). People then selected to share £49,436 (4.9%) with their chosen charities and £41,329 (4.1%) with friends.
How it differs by city, age and salary
Does a person's age, salary or place in which they live change their perception of what a life-changing sum of money is?
Click the headings to see the average by city, age and salary.
What percentage of people wouldn’t tell anyone?
Our survey revealed that 15.8% of Brits wouldn’t tell anyone if they won £1m, but how does that differ depending on where you live, your age and salary?
People from Belfast are the most likely to keep quiet upon winning £1m, with 25.5% admitting they wouldn’t tell anyone. This was followed by Cardiff (24.0%), Plymouth (22.2%) and Aberdeen (19.1%).
People living in Sheffield and Birmingham are most likely to share their news, with only 11.3% saying they wouldn’t tell anyone.
People earning £70,000-£89,999 are the most secretive salary bracket, with 1 in 5 revealing they wouldn’t tell anyone if they won £1m.
In comparison people earning £90,000 or more are the most honest, with just 3.5% confirming they wouldn’t tell anyone.
55-64-year olds are most likely to keep quiet following a big win, with 1 in 5 admitting they’d keep their winnings secret. 35-44-year olds are the most honest age bracket, with 9 out of 10 people revealing they’d share their great news.